品牌策略如何規劃？4步驟打造完整策略，帶領品牌穩健成長！
品牌策略關係到企業整體的經營方向，因此被視為整體營運中最重要的一環，在商業領域中，不乏如Starbucks、Netflix等小型企業仰賴成功的品牌策略，徹底翻身成家喻戶曉的知名案例。本篇將詳細說明品牌策略的類型與方式，透過案例分享，讓您了解品牌策略帶給企業的實質幫助。...
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