Eyewear Branding & Web Design
We designed a powerful and elegant typography identity adding to the whole personality of the brand in its look. We then developed an innovative e-commerce experience, pioneering the now-ubiquitous virtual and at-home try-on features. Our partnership continued post-launch, as we applied the brand identity to the product, packaging, lookbook, and debut campaign art direction.
RICCADO is a brand new eyewear store based in New York, specializes in premium fashion, lifestyle and performance brands. With vast experience in this sector, it has a client portfolio that includes several professional athletes and celebrities from national television.
We were challenged to redesign the visual identity of the brand so that it would show its values more clearly and provide more effective communication with the target audience.
In this project, we developed a result based on our sources of inspiration for the creation of the logo, a test device used by ophthalmologists, called the phoropter, and noble material, the copper to unfold the new identity of the brand in all its supports.
The graphic identity has become a very important pillar in the brand's approach to the market, establishing strong and clear communication between a brand and the target audience from the beginning.