Mourre Nègre Tea

Packaging Design

 

BRAND CONCEPT

We developed several brand names and concepts for a new premium tea collection in France. Mourre Nègre Tea concept conquered them all, reflecting on the deeply intimate feeling and gentle mindfulness you can experience over a steamy cup of tea.

 

VISUAL IDENTITY

We recreated this heart-to-heart feeling with soft pastel colors, a touch of gold and feminine illustrations. Every tea blend got a different color and style so you can easily find the one that suits your mood the best.