Milan Fashion Week
Branding & Website Design
Fashion Weeks are bigger than the shows — for a smaller nation they can play a crucial role in economic growth and provide a platform for local designers to showcase their culture and talent on the international stage. Successful Fashion Weeks require visionary and memorable identities capable of standing the test of time in a dynamic industry.
From New York to London, Paris to Milan, and everywhere in between, the fashion industry touches our lives. Fashion can be how we express ourselves. It can be part of our identity. The business of fashion is not only a celebration of cultural identity but also has become a tradable commodity in many economies. In addition, sustainable fashion has become the connector between fashion and the environment, encouraging us to make choices that will better preserve our precious planet. Milan’s fashion industry is ideally Milan provides not only an opportunity for economic, creative, and societal progression but also the prospect to position inspired tropical fashion and design on the world stage. Milan Fashion Week has an integral role in benefiting Milan’s economy.
A new brand for Milan Fashion Week meant weaving an identity that Milan heritage and communicated a passion for the future of fashion. A refined black and white brand identity were designed, allowing styled imagery and photography to take the centre stage. A bespoke typeface was crafted to use across brand and event promotions. Individual letter-forms feature sharp, angled cuts to reflect the geometric nature of traditional Milan — elegantly styled to perfection.
Milan Fashion Week of Spring-Summer 2015/2016 season is the story of one journey, full of happiness and freedom to the wonderful land of Milan. For this collection, we designed invitations, stamps, postage stamps, Save the Date, and animations.