Jewelry Shop eCommerce
New York based designer Selena Odette’s fine jewelry collection consists of modern staples that are understated yet striking, edgy yet sophisticated. Consisting of meticulously sourced precious stones and metals, a refined yet playful sensibility is applied to each piece. We set out to create a branding that would reflect the brand's elegant and timeless feel. Using a vibrant yet sophisticated color palette set against intricate logo details in gold foil, we created a variety of packaging elements that were playful yet understated. Inspired by pieces from her collection we created a shape that could be applied both in gold and cut out on various elements throughout the branding.
Selena Odette is a jewelry company that manufactures and markets hand-finished contemporary jewelry made from high-quality materials at affordable prices. They offer collections of jewelry in which every piece is hand-made in sterling silver, gold, and rose gold with sophisticated and simple designs to suit the taste of women in their 20s and 30s.